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Thursday, October 13, 2011
Wednesday, April 6, 2011
Google unveils '+1' button to rival Facebook 'Like'
Google has unveiled its latest social networking feature, the "+1" button, which provides users a way to recommend search results to friends, but an industry watcher says the "copycat" feature is not likely to see success.
Users will need to have a public Google profile and log in to select the "+1" option, which appears next to search results such as Web sites or ads, and share "useful" and "relevant" recommendations and information with their Google contacts, product manager Rob Spiro said in a blog post.
To be launched first on Google's home page, the "+1" button--which is the digital shorthand for "this is pretty cool"--will eventually be available as a plugin so the function can be integrated into other sites.
However, Adam Bunn, director of search engine optimization (SEO) at search marketing agency Greenlight, noted that the new tool is unlikely to see significant adoption.
In a research note Friday, Bunn said: "There are immediate shortcomings if Google is hoping to conquer the social sphere in a bid to further bolster its dominance in the search space."
He noted the similarities between the "+1" and Facebook's "Like" buttons, the latter of which currently holds the lion's share in the social sphere of online interactions.
"[Google] creating its own copycat is unlikely to succeed," he said.
He pointed out that the search giant will only be able to pull off entering the social networking space if it can import data from social networks such as Facebook and Twitter, into users' Google profiles, and become the "gatekeeper of social interactions" or the first to market.
But there are hurdles should it decide to do so, Bunn said, noting that there are already "too many points of interaction" today including Twitter, Facebook, instant messaging and e-mail. In addition, social networking behemoth Facebook has also made clear it is unlikely to allow Google access to the data it holds, he said.
Bunn also highlighted that the Google brand is widely perceived as "functional rather than recreational", and unless it can create paradigm shift in online social interactions, there is "little option other than to buy Twitter" or form a major partnership akin to the Bing-Facebook alliance.
Google's "+1" effort marks the company's latest attempt at penetrating the social networking realm. Since 2009, the company has rolled out online real-time collaboration platform Wave and social networking platform Buzz to much hype but little success.
The latter, in particular, generated intense privacy backlash when it was found that Buzz--which works with Gmail's Web interface--exposed e-mail contacts that users did not want to make public.
Wave was eventually killed off last August--though some features resurfaced in Google Docs--while Buzz continues to be embroiled in lawsuits and privacy audits.
Users will need to have a public Google profile and log in to select the "+1" option, which appears next to search results such as Web sites or ads, and share "useful" and "relevant" recommendations and information with their Google contacts, product manager Rob Spiro said in a blog post.
To be launched first on Google's home page, the "+1" button--which is the digital shorthand for "this is pretty cool"--will eventually be available as a plugin so the function can be integrated into other sites.
However, Adam Bunn, director of search engine optimization (SEO) at search marketing agency Greenlight, noted that the new tool is unlikely to see significant adoption.
In a research note Friday, Bunn said: "There are immediate shortcomings if Google is hoping to conquer the social sphere in a bid to further bolster its dominance in the search space."
He noted the similarities between the "+1" and Facebook's "Like" buttons, the latter of which currently holds the lion's share in the social sphere of online interactions.
"[Google] creating its own copycat is unlikely to succeed," he said.
He pointed out that the search giant will only be able to pull off entering the social networking space if it can import data from social networks such as Facebook and Twitter, into users' Google profiles, and become the "gatekeeper of social interactions" or the first to market.
But there are hurdles should it decide to do so, Bunn said, noting that there are already "too many points of interaction" today including Twitter, Facebook, instant messaging and e-mail. In addition, social networking behemoth Facebook has also made clear it is unlikely to allow Google access to the data it holds, he said.
Bunn also highlighted that the Google brand is widely perceived as "functional rather than recreational", and unless it can create paradigm shift in online social interactions, there is "little option other than to buy Twitter" or form a major partnership akin to the Bing-Facebook alliance.
Google's "+1" effort marks the company's latest attempt at penetrating the social networking realm. Since 2009, the company has rolled out online real-time collaboration platform Wave and social networking platform Buzz to much hype but little success.
The latter, in particular, generated intense privacy backlash when it was found that Buzz--which works with Gmail's Web interface--exposed e-mail contacts that users did not want to make public.
Wave was eventually killed off last August--though some features resurfaced in Google Docs--while Buzz continues to be embroiled in lawsuits and privacy audits.
Tuesday, February 15, 2011
Logitech to Stream Video to IPads, IPhones
In a move that underscores the importance of both mobile devices and video in staying connected within enterprises, Logitech is extending its LifeSize video streaming system to iPads, iPhones and iPods.
Video is coming into more enterprises as a communication tool even while more employees are relying on mobile devices. Cisco, Polycom and other vendors have committed themselves to reaching those mobile users with video, a task that requires the content to be adapted to different screen sizes and processing capabilities.
Logitech is starting to tackle this problem with the latest version of software for its LifeSize Video Center appliance, a platform for distributing live and recorded streams such as training sessions, executive messages and company meetings. Logitech began with Apple iOS because of the large installed base of such devices, but the company is looking at future offerings for Android, BlackBerry and other platforms, said Mary Miller, director of product marketing.
Video Center is designed strictly for one-way, one-to-many distribution of video. Logitech is not extending its two-way videoconferencing system to mobile devices yet, though it continues to look at the need for that capability. LifeSize users on the road have to use laptops for videoconferencing.
Logitech is bringing video streaming to iOS devices through the Web browser rather than an application. Logitech has verified the software with native iOS browsers, said Travis McCollum, a Logitech product manager.
Companies can record videos or initiate live streams on LifeSize endpoints such as the LifeSize 220 Series at their facilities, with resolutions up to 720p. The content is transcoded within the endpoint for different devices on which it may be viewed, including laptops, desktops, large displays and iOS devices.
The LifeSize Video Center Version 1.2 software includes a mechanism for automatically changing the bit rate of a stream for certain types of clients when they are detected on the network. Using the right bit rate for the network and device can eliminate the need for buffering, Miller said. Administrators can set up as many as four different bit rates and assign those to particular types of devices based on policies.
This "automatic adaptive streaming," as well as being able to stream to iOS devices, sets LifeSize Video Center apart from other systems in its class, including ones from Polycom and Cisco, Miller said.
Polycom said its Polycom Video Media Center supports multiple video formats, including for mobile devices, for on-demand streaming. The company plans to offer adaptive bit rates for live streaming later this year. Cisco offers automatic transcoding and optimization of streams for a wide range of mobile devices, including the Apple iOS lines, on its higher-end Media Experience Engine appliance.
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