Google and Adobe may dissolve iPhone

Google and Adobe are very pleased with the easier terms for Apple iPhone and iPad developers . Adobe Flash blows its IOS - to- tool and Google's new life in AdMob may continue .

Yesterday Apple unexpected changes in the conditions it imposes on developers of IOS apps for iPhone and iPad . Dutch development studio prices changeBut remain skeptical at the same time , partly because of the vague formulations that Apple uses .

Antitrust Investigation
But the big news is that Adobe and Google now think they have free rein . The previous version of the conditions closed development software from Adobe with Flash via a conversion tool ( Packager ) makes apps for IOS . Apple also banned , while revealing his own IAD , other mobile ad brokers " not neutral " were, because they have such a rival mobile OS . This Apple threatened Google's mobile advertising platform AdMob to ward off the iPhone and iPad , though still not an effective blockade come .

The measures led to much controversy and even the U.S. market watchdog FTC launched an antitrust investigation. Under this pressure, now let Apple reins , to the delight of Adobe and Google.

No Flash in browser
"We will again continue to develop this feature for future releases , Welcomes Adobe. " This is fantastic news for developers , we get reports that Packager apps already admitted to the App Store. We point out however that Apple 's restrictions on Flash in the browser IOS still in force. "

AdMob can
Google also blogs relieved that AdMob , which last year 750 million U.S. dollars paidAt IOS can stay. "Unlike the previous version , the new terms give Apple developers can choose from different ad platforms (including Google 's AdMob ) to monetize their apps . [ ... ] We are pleased that Apple has clarified its terms . "

Adobe - Improving Search Results For Flash Applications

Adobe announced the company is teaming up with search industry leaders to dramatically improve search results of dynamic Web content and rich Internet applications (RIAs). Adobe is providing optimized Flash Player technology to Google and Yahoo! to enhance search engine indexing of the Flash file format (SWF) and uncover information that is currently undiscoverable by search engines.

This will provide more relevant automatic search rankings of the millions of RIAs and other dynamic content that run in Adobe Flash Player. Moving forward, RIA developers and rich Web content producers won’t need to amend existing and future content to make it searchable — they can now be confident it can be found by users around the globe.

The openly published SWF specification describes the file format used to deliver rich applications and interactive content via Adobe Flash Player, which is installed on more than 98 percent of Internet-connected computers. Although search engines already index static text and links within SWF files, RIAs and dynamic Web content have been generally difficult to fully expose to search engines because of their changing states — a problem also inherent in other RIA technologies.

“Until now it has been extremely challenging to search the millions of RIAs and dynamic content on the Web, so we are leading the charge in improving search of content that runs in Adobe Flash Player,” said David Wadhwani, general manager and vice president of the Platform Business Unit at Adobe. “We are initially working with Google and Yahoo! to significantly improve search of this rich content on the Web, and we intend to broaden the availability of this capability to benefit all content publishers, developers and end users.”

Google has already begun to roll out Adobe Flash Player technology incorporated into its search engine. With Adobe’s help, Google can now better read the content on sites that use Adobe Flash technology, helping users find more relevant information when conducting searches. As a result, millions of pre-existing RIAs and dynamic Web experiences that utilize Adobe Flash technology, including content that loads at runtime, are immediately searchable without the need for companies and developers to alter them.

“Google has been working hard to improve how we can read and discover SWF files,” said Bill Coughran, senior vice president of engineering at Google. “Through our recent collaboration with Adobe, we now help Web site owners that choose to design sites with Adobe Flash software by indexing this content better. Improving how we crawl dynamic content will ultimately enhance the search experience for our users.”

Yahoo! also expects to deliver improved Web search capabilities for SWF applications in a future update to Yahoo! Search. “Yahoo! is committed to supporting webmaster needs with plans to support searchable SWF and is working with Adobe to determine the best possible implementation,” said Sean Suchter, vice president Yahoo! Search Technology Engineering.

“Designers and Web developers have long been frustrated that search engines couldn’t better access the information within their content created with Flash technology. It’s great to see Adobe and the search engines working directly together to improve the situation,” said Danny Sullivan, editor-in-chief, SearchEngineLand.com. “The changes should help unlock information that’s previously been ‘invisible’ and will likely result in a better experience for searchers.”