Thursday, February 5, 2009
How Google Latitude locates you
Latitude enables you to track friends, family, employees and so on — and vice-versa — in real time. Whether this is a good thing (hey, you'll always know where your buddy is in the stadium parking lot), or a preview of a corporate 1984 world where your boss can track your every move, will be determined by how we'll use the service. It's no surprise that at least one privacy group has already voiced security concerns over Latitude.
For now, though, most questions center on how people can use Latitude and how it does its location voodoo.
Can I use Google Latitude? According to Google, if you have any mobile device that supports Google Maps for Mobile v3.0 and above, you're probably good to go. These include Android-powered devices with Maps v3.0 and above; most color BlackBerry devices; most Windows Mobile 5.0 and above devices; and most Symbian S60 devices.
Spy On Your Workers With Google Latitude
The location information comes from a GPS-equipped Smart phones or by triangulation using cell towers. An opt-in service, Latitude also works with laptop computers.
It's easy to think of business uses for Latitude, such as tracking service people as they move from call-to-call. Delivery vehicles might also be tracked, and the service could also be used to make certain the closest resource is always sent to a customer's request.
And I haven't even touched on the value of tracking specific people, certain to be a boon to the personal assistants and group admins of the world. I suppose bosses could also use the service to keep an eye on their charges to make sure they are where they are supposed to be.
The business value of Latitude only works if the service updates frequently enough to be useful in near real-time. It also lacks the bells and whistles associated with commercial vehicle tracking systems.
Those systems are expensive, however, and since Latitude is from Google you can bet the price will be right. I would not be surprised, however, to see application developers build commercial versions of the service sometime later.
The downside of Latitude is the amount of extremely personal information, such as the details of all a person's travels that is sent to Google. I know people who simply don't trust Google to not become evil, if the company hasn't already. They wonder why the company offers so many free applications unless it has some way to monetize them that isn't obvious to the user.
Latitude also doesn't seem very well-suited for tracking a large number of people at once, though I could be mistaken about this.
As soon as it's available for the iPhone, I plan to test Latitude is a real world application. My wife works for an Emergency Medical Services provider and carries a second-generation iPhone with the built-in GPS receiver. I'll be interested to see how well Latitude keeps up with her ambulance as it goes out on runs.
You might want to try a similar test in your organization. I am pretty sure that business will find some most useful applications for Google Latitude. Please tell me about yours.
David Coursey is a 25-year veteran of the tech world, as well as a talk radio host.
Wednesday, January 28, 2009
Friday, October 31, 2008
Ook Google koppelt accounts aan OpenID
Het bedrijf hoopt hiermee een stap te zetten richting een internetcultuur waarin gebruikers niet tientallen verschillende gebruikersnamen en wachtwoorden hoeven te onthouden voor verschillende websites.
Google maakt hiervoor gebruik van OpenID, een idee dat werd bedacht door Brad Fitzpatrick en waarvan eind vorig jaar alweer versie 2.0 werd gelanceerd. OpenID is een gedecentraliseerd authenticatiemechanisme waarmee het op den duur mogelijk moet worden om op alle websites in te loggen met dezelfde gebruikersnaam en wachtwoord.
In het bericht op de officiële blog van Google, waar de nieuwe mogelijkheid wordt aangekondigd, maakt het bedrijf bekend dat Zoho.com, aanbieder van online programma's, al gebruik maakt van de inlogmethode van Google.
Één inlog voor het hele web
Raju Vegesna van Zoho: 'We bieden onze gebruikers vanaf nu de mogelijkheid om in te loggen bij Zoho met hun Google Account, zodat zij niet verplicht zijn om nóg een gebruikersnaam en wachtwoord aan te maken.' Zoho toonde zich al eerder een voorstander van OpenID door gebruikers de mogelijkheid te geven in te loggen met hun Yahoo-account.
Het aanmelden werkt vrij eenvoudig. Gebruikers kunnen op de site van Zoho kiezen of zij een nieuw account willen maken of dat zij willen inloggen met hun Google-account (of Yahoo). Vervolgens wordt er een pagina van Google geopend waarop het gebruik van de accountgegevens bevestigd moet worden en waar aangegeven kan worden of die accountgegevens opgeslagen mogen worden om sneller in te kunnen loggen. Daarna is de gebruiker aangemeld.
Yahoo en AOL voeren fusiegesprekken
De twee bedrijven zijn op dit moment bezig met het inspecteren van elkaars boekhouding (due diligence) om in te schatten welk profijt zowel Yahoo als AOL uit een eventueel samenwerkingsverband halen, meldt persbureau Reuters.
De gesprekken zijn voornamelijk bedoeld om te zien hoe AOL content, onderdeel van Time Warner, geïntegreerd kan worden in het ecosysteem van Yahoo. Time Warner zou na de fusie een groot aandeel van het gecombineerde bedrijf in handen krijgen. In juli zijn de fusiegesprekken begonnen. Drie jaar geleden flirtten Yahoo en AOL ook al met elkaar.
Vijandig
Zoekgigant Yahoo speurt naar een partner om de groeistrategie beter te kunnen plannen en om voornamelijk vijandige overnames, door vooral Microsoft, tegen te houden. De eerdere advertentieovereenkomst met zoekmachinerivaal Google, lijkt te stranden door kritiek vanuit de politiek en van de eigen aandeelhouders.
En terwijl de deal tussen de twee alleen voor de Amerikaanse markt is bedoeld, bemoeide ook de EU zich met de kwestie, met name marktwaakhond Neelie Kroes.
Allebei sappelen
De aandelen van Yahoo zijn de afgelopen maanden sterk gedaald, ruim 63 procent in vergelijking met vorig jaar. Ook de aandelen van AOL gaan niet bepaald over rozen. In vergelijking met afgelopen jaar staat moederbedrijf Time Warner 45 procent in de min. De uitkomst van de gesprekken is dan ook nog erg onzeker, omdat beide bedrijven zeker willen weten dat de overeenkomst geen luchtbel wordt en ze niet aan boord stappen van een potentiële Hindenburg.
Wednesday, September 24, 2008
Congratulations Google!
In keeping with their ‘don’t be evil’ mantra, Google has also launched Project 10100 which is “a call for ideas to change the world by helping as many people as possible”. People can submit their ideas that they think will help the world, vote on the submitted ideas and Google has committed to fund the best ideas. Genius.
Check out the introductory video here:
Live Blog From the Google Phone Event
UPDATE 11:26 a.m.
Google’s co-founders, Larry Page and Sergey Brin, make a surprise appearance at the end of the event. They both talk about how the phone is a geek’s dream. Mr. Brin talks about how he wrote his own application, using the phone’s accelerometer, that allows you to throw the phone up in the air then (hopefully) catch it. The App will time how long it was in the air.
“We didn’t release it, but maybe I should put it up on the App store,” he mused. (Yes Google will run an app store for all the phones that use its Android operating system just like Apple.)
In the closest anyone got to discussing Google’s business model, Mr. Page noted that it’s hard to search the Internet when you are away from a computer.
“It’s hard to carry your laptop with you all the time, especially when you are roller blading,” he said. The Android phone will bring search (and all the money Google makes from it) to people’s pockets.
UPDATE 11:12 a.m.
Some facts from the demo videos:
My first impression is it is a lot like an iPhone, only with a pop-out keyboard. The differences that we can see are subtle. There is a different interface feature: if you hold the touchscreen down for several seconds, what Google calls a “long press,” up pops a menu of other things you can do, much like the right mouse button on a PC. When shopping on the Amazon store, it brings up related merchandise. When surfing the Web, it gives options for sharing the page. Apple, the devotee of one button mice, doesn’t have a context menu on the iPhone.
One of the crucial differences in the software is that it allows several applications to run at the same time. That means you can still receive an instant message from a friend while you surf the Internet. Apple said multi-tasking takes up too much system resource.
Not surprisingly, there is a lot of integration with Google. There is a button on the keyboard to bring up search. And Google Maps is woven through the service, including its Street View collection of photos. That means as you walk through a city, you can look at photos of where you are as well as simply looking around.
UPDATE 11:07 a.m.
Finally the key facts: In the United States, the price is $179, $20 less than the iPhone. The official launch date is October 22. But it will roll out over several weeks, and will be available in cities representing 80 percent of the population by November. Existing T-mobile customers can order them now on a special Web site.
It will be available in Britain in early November and in the rest of Europe next year.
T-Mobile has two data plans: $25 per month for limited data, e-mail and text messages. $35 a month for unlimited data and messages.
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I’m here at the Google, T-Mobile press conference.
Labels: android, Company News, Consumer Electronics, google, htc, Internet, Phones and Mobile Devices, T Mobile, Telecommunications
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